UA Red

UA Red is a deeply saturated, cool-toned red with pronounced blue undertones, giving it a vibrant, magenta-like quality.

This intense hue sits on the spectrum between a classic crimson and a vivid fuchsia, presenting a bold and assertive character without being overly aggressive.

UA Red, with its code #D9004C, is a color pulsating with energy and confidence. Psychologically, it taps into the primal power of red but infuses it with a modern, almost electric vibrancy, stirring feelings of passion, excitement, and bold creativity.

Symbolically, this intense magenta-red signifies a break from the traditional, representing audacity and a forward-looking spirit. It’s a color that speaks of action and intensity, making a statement of unapologetic presence.

UA Red’s intensity makes it a powerful choice for accents, such as buttons, notifications, or key interactive elements. To prevent overwhelming the user, pair #D9004C with a foundation of deep neutrals—think charcoal grays and off-whites. Applying the 60-30-10 principle, where UA Red serves as the 10% accent, can create a balanced and striking interface.

While not a ubiquitous choice, you can see shades similar to UA Red in the branding of companies like Slack and the Premier League, who use it to project a modern and energetic identity. Its relative scarcity in the market presents an opportunity for a brand to build a memorable and distinct visual presence.

To see how UA Red performs in practice, use the tools below. You can explore curated palettes, test color contrast for accessibility, and preview #D9004C in real UI components from leading applications.

The most direct way to apply UA Red in digital projects is by using its hex code, #D9004C. This six-digit code is a web-standard representation that ensures color accuracy across different browsers and devices. Simply copy and paste it into your CSS or design tool's color picker.

While HEX is standard for screens, you'll often need to convert #D9004C for other mediums. For instance, RGB (Red, Green, Blue) values define color for digital displays through light, while CMYK (Cyan, Magenta, Yellow, Key/Black) is essential for print, specifying ink mixtures. Other models like HSL (Hue, Saturation, Lightness) offer a more intuitive way to make adjustments.

To help you maintain color consistency across all your projects, we've converted UA Red's #D9004C into a variety of common color models. You can find and copy the exact values you need below.