Amaranth

Amaranth (#E52B50) is a vivid, warm red that carries strong pink undertones. It is a rich shade of rose that stops short of magenta, presenting a deeply saturated appearance.

The color has a distinct warmth, leaning more towards a floral red than a fiery, primary one. Its character comes from this balance, making it feel both energetic and sophisticated.

The name Amaranth comes from a mythical, undying flower, symbolizing immortality, eternal love, and enduring passion.

Psychologically, the color #E52B50 projects confidence and vitality, making it a powerful choice for designs that need to feel energetic and assertive.

Given its intensity, Amaranth (#E52B50) works best as a potent accent color. Apply it to primary buttons, notification dots, or active state indicators to guide user attention. For pairings, create a sharp, modern look by setting it against deep charcoals, crisp off-whites, or even a dark navy blue. This high contrast not only makes Amaranth pop but also supports accessibility.

While not a dominant color in corporate branding, Amaranth’s family of reddish-pinks appears in the identities of companies like Premier League, Meetup, and Zomato to project energy and action. Its use by brands such as HabitMinder, Slack, and Pocket shows its value in creating a distinct and memorable visual signature, helping a product stand out.

To see how Amaranth performs in a real design system, use the tools below. You can explore curated palettes, test color contrast for accessibility, and preview #E52B50 in UI components from top brands.

The most direct way to specify Amaranth in a digital project is with its hex code, #E52B50. This six-digit code is a web standard that precisely defines the color for browsers and design software, guaranteeing consistency across different screens.

Depending on your project, you may need to convert #E52B50 into other color models. For digital work, you might use RGB (Red, Green, Blue) values, which control the color mix for light-emitting screens. If your design is headed for print, you will need the CMYK (Cyan, Magenta, Yellow, Key/Black) values, which dictate how ink is mixed on paper.

To simplify your workflow, we have translated #E52B50 into a variety of common color codes. You can find and copy the exact format you need for your tool or project in the list below.