Rusty Red

Rusty Red is a warm, earthy shade of red characterized by its distinct brown and orange undertones, reminiscent of oxidized iron.

This gives the color a muted, sophisticated quality, sitting comfortably between a pure red and a burnt orange with moderate saturation.

Rusty Red (#D7494C) combines the passionate energy of red with the grounded stability of brown. It evokes a sense of warmth and comfort, suggesting a more mature and settled form of vitality.

Symbolically, this earthy hue speaks to endurance and authenticity. Its connection to natural pigments gives it a timeless, historical weight, adding a feeling of substance and nostalgia to a design.

Rusty Red (#D7494C) shines as an accent color, perfect for drawing the eye to calls-to-action, icons, or important highlights. Pair it with a generous amount of off-white or charcoal gray to let it pop without overwhelming the user. For a more striking palette, consider setting it against deep, muted blues or earthy greens, which creates a sophisticated contrast.

While not as widespread as other reds, this distinct shade is used effectively by brands like ExpressVPN, OpenTable, Zomato, and Bear. Its relative rarity in UI design offers a significant advantage: it can help a product establish a unique and memorable visual identity that feels both warm and assertive.

Use the tools below to explore curated palettes, test color contrast for accessibility, and preview how Rusty Red looks in real UI components from leading apps.

A bold color like Rusty Red (#D7494C) works well as a powerful accent to draw attention or to add warmth to a composition. Its versatility comes from how you apply its specific color code across different platforms.

Your starting point is often a HEX code, but you'll need to translate #D7494C for different applications. For anything on a screen, you'll use its RGB values (Red, Green, Blue), an additive model for digital displays. When a project moves to print, you'll need the CMYK values (Cyan, Magenta, Yellow, Key/Black), a subtractive model for ink. Other formats like HSL (Hue, Saturation, Lightness) give you a more intuitive way to make adjustments.

To get you started, we've converted Rusty Red's #D7494C into a full range of color codes. Find them below, ready to copy and paste directly into your design tools.