Netflix Red
Meet Netflix Red, #E50914. This iconic shade is a study in visual impact, with an intense, near-primary hue that commands attention. Its pure, unapologetic brightness makes it a memorable and powerful choice for any interface, immediately drawing the eye and defining a brand's presence.
What color is Netflix Red?
Netflix Red is a fiery, saturated shade of red.
It carries a distinct warmth, leaning slightly towards orange, which gives it an energetic and attention-grabbing quality without being overly aggressive.
What is the meaning of Netflix Red (#E50914)?
Netflix Red (#E50914) is a color of passion and energy, chosen to evoke the excitement of cinema. It mirrors the classic red of theater curtains and red carpets, signaling a premium, attention-grabbing entertainment experience.
Symbolically, this specific shade represents the brand's bold confidence and its role in modern storytelling. The color is designed to create anticipation and a strong emotional connection with viewers, making them feel the passion behind the content.
What are the best practices for using Netflix Red in UI design?
In UI design, Netflix Red (#E50914) is most effective as a powerful accent color. Apply it to crucial elements like primary calls-to-action, notifications, or active state indicators to guide user focus. To create a balanced and modern look, pair it with a generous amount of negative space and a neutral palette of dark grays, charcoals, and off-whites. This high contrast makes the red stand out without overpowering the design.
While not a color for the faint of heart, you can spot similar vibrant reds in the branding of companies like Uxcel, DoorDash, and Pinterest. Its use by these brands demonstrates its power in building a memorable and energetic identity that cuts through the noise.
Use the tools on this page to explore curated palettes, test color contrast for accessibility, and preview Netflix Red in real UI components from top brands.
Using Netflix Red color codes
For digital work, using Netflix Red is as straightforward as applying its hex code, #E50914. This ensures color consistency across web browsers and digital interfaces.
Different applications, however, call for different color models. For screen-based designs, you might use RGB values which specify the intensity of red, green, and blue light. For print materials, you'll need the CMYK equivalent, which dictates the ink combination on paper.
To simplify your workflow, we've converted #E50914 into a range of popular formats below that you can copy directly into your design tools.
Analogous
Analogous colors are found next to a base color on the color wheel. For Netflix Red, these neighboring hues create a harmonious and serene palette.
Complementary
Opposites attract on the color wheel. A complementary color to Netflix Red will create a bold pairing with the highest possible visual contrast.
Split Complementary
Split complementary colors offer a twist on the classic complementary scheme, using the two colors adjacent to Netflix Red's direct opposite.
Triadic
Triadic color schemes use three hues evenly spaced on the color wheel. With Netflix Red as a base, these combinations create a vibrant, high-contrast palette.
Tetradic
Tetradic schemes pair Netflix Red with three other colors, forming two complementary pairs on the color wheel for a balanced, dynamic palette.
Square
A square color scheme uses four colors spaced evenly on the color wheel. With Netflix Red as a base, this combination creates a rich, high-contrast palette.
Text Color
Background Color
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Shades
Mixing Netflix Red with black creates darker shades that add a sense of depth and gravity.
Tints
Tints of Netflix Red are lighter variations created by adding white to soften the hue.
Tones
Tones are created by mixing gray with Netflix Red, resulting in softer, less saturated variations.
Hues
Hues are variations of Netflix Red, differing in intensity or temperature to influence visual mood.
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