Crimson

Crimson is a deep, rich red characterized by a subtle shift towards purple.

Its cool, blue undertones give it a distinct character, setting it apart from warmer, orange-based reds.

Historically, the high cost of producing Crimson dye meant it was reserved for the powerful and wealthy, symbolizing nobility, religion, and status.

Psychologically, this intense shade of red, #DC143C, evokes strong feelings of passion, courage, and love, but can also signify danger or anger.

In UI design, Crimson works best as a powerful accent. Use its intensity for critical elements like primary buttons, notifications, or active states to guide user attention. To balance its strength, pair it with deep charcoals, soft off-whites, or a sophisticated navy. Applying the 60-30-10 rule—with Crimson as the impactful 10%—creates a visually stable yet energetic interface.

While not as widespread as other colors, a shade like Crimson (#DC143C) gives brands such as Zomato, ExpressVPN, and Meetup a distinct and confident identity. Its calculated use helps them appear bold and memorable in a crowded field.

You can explore curated palettes, test your color combinations for accessibility, and preview how Crimson performs in real UI components from top brands using the tools below.

The most direct way to specify Crimson in digital design is with its hex code, #DC143C. This six-digit code is a web-standard format that provides a consistent color display across different browsers and devices.

While the hex code is standard for web development, your project might require different color models. For instance, RGB (Red, Green, Blue) values are used for digital displays, defining colors by the intensity of light. For print work, you'll need the CMYK (Cyan, Magenta, Yellow, Key/Black) values, which describe the ink mixture on a physical surface.

To make things easy, we've converted Crimson's #DC143C hex code into a range of popular formats. You can find and copy the exact values you need for your project below.