Vivid Auburn

Vivid Auburn is a deep, warm red characterized by its rich, earthy brown undertones.

It occupies a space between a true red and a dark brown, giving it a sophisticated quality that is both substantial and full of life.

Vivid Auburn, with its hex code #922724, marries the fiery passion of red with the grounded stability of brown. This creates a color that symbolizes confidence, warmth, and a sophisticated form of energy.

It evokes feelings of comfort and autumnal richness, suggesting a personality that is both passionate and reliable. The color carries a sense of classic elegance and natural strength.

In UI design, Vivid Auburn shines as a potent accent color. Use #922724 for critical interactive elements like buttons, active states, or notifications to draw the eye. It creates a sophisticated contrast when set against neutral palettes of warm creams, light grays, or even deep charcoals, allowing its earthy richness to stand out without overpowering the interface.

While not as widespread as primary colors, similar shades are used by brands like Epicurious, The Wall Street Journal, and Redfin to convey a sense of quality and authority. Its selective use can help a product feel more distinct and established in a crowded market.

You can use the tools below to explore curated palettes, test color contrast for accessibility, and preview Vivid Auburn in real UI components from top brands.

To apply Vivid Auburn consistently across your projects, start with its hex code, #922724. This code is the standard for web design, but for work that spans both digital screens and physical print, you'll need to convert it to other formats to maintain color accuracy.

Different color models serve specific purposes. RGB (Red, Green, Blue) values are fundamental for digital displays, defining colors as a mix of light. For print, you'll use CMYK (Cyan, Magenta, Yellow, Key/Black), which is based on ink mixing. Other models like HSL (Hue, Saturation, Lightness) offer a more intuitive way to make adjustments in design software.

To help you get started, we’ve converted Vivid Auburn’s #922724 hex code into its corresponding values for a variety of color models. You can find and copy these codes below for your own use.