UA Blue

UA Blue (#0033AA) is a deep, saturated primary blue with a cool temperature. It sits confidently between royal blue and navy, possessing a striking intensity without leaning into violet or cyan undertones.

Its high chroma gives it a vibrant, almost electric quality, making it appear luminous on screen while maintaining a sense of stability and depth.

UA Blue (#0033AA) is a color steeped in the symbolism of trust, stability, and authority. It communicates a sense of dependability and intelligence, making it a classic choice for conveying professionalism and confidence.

This deep, saturated hue evokes a feeling of calm seriousness and profound integrity. It suggests the vastness and reliability associated with the deep sea or a clear night sky, inspiring a sense of steadfastness.

UA Blue makes a strong statement as a primary brand color or a striking accent. For a clean, professional interface, pair it with neutrals like crisp whites and soft grays to let it command attention. To create a more dynamic composition, consider a triadic color scheme by introducing pops of vibrant yellow or a warm orange for calls-to-action and highlights.

While not ubiquitous, this confident shade of blue is seen in the branding of companies like Affirm and Partiful. Its relative rarity in digital products means using UA Blue can give a design a memorable and distinctive character, setting it apart from more common palettes.

You can use the tools below to explore curated palettes, test color contrast for accessibility, and preview UA Blue (#0033AA) in real UI components of top brands.

The hex code #0033AA is the most direct way to specify UA Blue in digital projects, whether you're writing CSS or working within a design tool. It's a universal identifier for screens.

Depending on your medium, you might need a different format. For print, you'll want the CMYK values, which correspond to ink colors. For digital displays, RGB is the standard, defining color through light. Other models like HSL, LAB, and LCH offer different ways to think about and manipulate color; HSL is often used for intuitive adjustments, while LAB and LCH are structured around human color perception, making them useful for creating uniform palettes.

We've converted #0033AA to a range of popular formats for you. Simply copy the code you need from the list below.