Tomato

Tomato is a vibrant reddish-orange, a hue that captures the point where red's intensity meets orange's friendliness.

It carries noticeable yellow undertones, which contribute to its warm temperature and give it a lively, approachable quality.

The color Tomato radiates energy and excitement, a hue that naturally grabs attention and can even stir the appetite. It communicates a feeling of warmth and vitality without the full intensity of a true red.

Symbolically, #FF6347 suggests freshness and a certain zest for life. It strikes a balance between passion and friendliness, projecting a confidence that is both bold and approachable.

In UI design, Tomato works best as a high-impact accent color. Use its vibrancy for key elements like buttons, alerts, or icons to guide user attention. The color #FF6347 pairs effectively with neutral backgrounds—think soft grays, whites, or dark charcoal—which allows its warmth to stand out without overwhelming the interface. For a bolder look, consider pairing it with deep teals or blues for a striking complementary contrast.

Several major brands have built recognizable identities around similar energetic hues. Companies like Instagram, Tinder, SeatGeek, GetYourGuide, and Noom use these reddish-oranges to create a friendly and action-oriented feel in their products, showing its effectiveness in creating memorable user experiences.

To see how Tomato works in practice, use the tools below. You can explore curated palettes, test the color's contrast ratios for accessibility compliance, and see how #FF6347 looks within real UI components from top applications.

The most direct way to specify the color Tomato is with its hex code, #FF6347. Its inherent vibrancy makes it a strong choice for an accent color that draws attention without overwhelming a composition.

While hex codes are standard for web design, you may need to convert #FF6347 for other applications. RGB (Red, Green, Blue) values are also for digital screens, while CMYK (Cyan, Magenta, Yellow, Key) is the go-to for print materials. Other models like HSL (Hue, Saturation, Lightness) offer a more intuitive way to make color adjustments.

To make things easy, we've converted #FF6347 into a range of popular formats. You can find and copy the exact values you need for your project right below.