Rust

Rust is a warm, earthy color that sits between red and brown. It captures the muted, textured appearance of oxidized iron, presenting a deep orange-red hue that feels both organic and industrial.

This color carries strong orange and brown undertones, giving it a grounded yet vibrant quality. Its temperature is distinctly warm, suggesting comfort and age without feeling dated.

A blend of red's energy and brown's stability, Rust evokes a sense of warmth and groundedness. It suggests comfort and a connection to the natural world, feeling both organic and approachable.

Symbolically, Rust represents the beauty of aging and the passage of time, much like autumn leaves or weathered metal. It carries a feeling of authenticity and experience, offering a touch of nostalgia and worldly wisdom.

In UI design, Rust (#B7410E) works powerfully as an accent color for buttons, icons, or key notifications. To create a balanced and sophisticated interface, pair it with neutral backgrounds like soft creams, light grays, or deep charcoals. For a more dynamic composition, consider a split-complementary scheme by pairing it with shades of teal and blue-green, which makes the warm tone of Rust pop.

While not as common as corporate blues, Rust’s distinctive warmth is seen in brands like Babbel, Swiggy, and Strava. Its relative rarity offers a strategic advantage: using it can make a product feel more grounded, human, and memorable, helping it stand out in a crowded market.

Explore curated palettes, check the accessibility of your color combinations, and see how Rust looks in real UI components from leading apps with the tools below.

To correctly apply the color Rust in your work, it is essential to use its specific color code, #B7410E. Using the precise code ensures your color appears uniform across different platforms and materials, from a website to a printed brochure.

Different design contexts call for different color models. While the HEX code #B7410E is standard for web development, you will need its RGB equivalent for digital screen work or its CMYK values for physical print jobs. Other codes like HSL provide a more intuitive way to modify color attributes like saturation and lightness.

We have converted the Rust HEX code #B7410E into a variety of popular formats. You can find and copy the exact values you need for your project below.