Royal Red

Royal Red is a deep, saturated shade of red with a noticeable cool, blue undertone. This gives it a sophisticated, almost berry-like quality that distinguishes it from warmer, orange-based reds.

Visually, it occupies a space between a classic crimson and a dark maroon, yet it maintains a certain vibrancy that prevents it from appearing muted.

Royal Red is historically tied to power, nobility, and courage. It’s a color of profound duality, symbolizing everything from passionate love to the sacrifices of war.

The color’s intensity creates a strong emotional response, grabbing attention and conveying a message of great importance.

In design, Royal Red works best as a powerful accent. Pair #9B1C31 with light neutrals like off-white or cool grays to create a sharp, clean contrast that guides the user’s eye. For a more adventurous palette, consider a triadic color scheme with a deep teal and a muted gold. Applying the 60-30-10 rule—where Royal Red serves as the 10% accent for buttons, links, or icons—can create a balanced and impactful interface.

You won't find this exact shade in every brand's style guide, which gives it an air of distinction. While not a perfect match, companies like IPSY have built memorable identities around similarly bold, saturated reddish tones. The relative rarity of Royal Red means it can help a product stand out and appear more unique in a crowded market.

To see how #9B1C31 performs in practice, use the tools below. You can explore curated palettes, test color contrast for accessibility, and preview Royal Red in real UI components from leading apps.

Using Royal Red in your digital work is straightforward with its hex code, #9B1C31. This is the standard for specifying color in CSS, Figma, and other design tools, giving you exact consistency across screens.

Different mediums, however, call for different color codes. For print, you'll need the CMYK values that dictate ink combinations. For digital displays, RGB defines the color using red, green, and blue light. Other models like HSL offer a more intuitive way to modify color based on hue, saturation, and lightness, while spaces like LAB, LCH, and XYZ are important for device-independent color and achieving perceptually uniform results.

To make your job easier, we’ve prepared the conversions for #9B1C31 into a range of popular formats. Simply find the code you need below and copy it for your project.