General Motors Blue
Meet General Motors Blue (#073980), a deep and commanding shade of blue. Its striking quality comes from its profound saturation, sitting just shy of navy yet retaining a distinct vibrancy. This richness gives it a solid, foundational presence perfect for any designer's palette.
What color is General Motors Blue?
General Motors Blue is a deep, saturated shade with a distinctly cool temperature, presenting as a pure and confident blue.
It has a low brightness that gives it a foundational quality, like a classic navy but with a touch more vibrancy.
What is the meaning of the General Motors Blue color?
General Motors Blue, #073980, projects a sense of trust, stability, and authority. It's a color that speaks to corporate strength and a long-standing heritage of reliability.
For designers, this deep blue evokes confidence and sophistication, reflecting GM's pivot to modern technology while remaining grounded in its established identity.
How can I use General Motors Blue (#073980) in my UI design?
General Motors Blue works effectively as a primary brand color, providing a strong foundation for a UI. For a sharp, professional feel, pair it with clean whites and light grays for excellent text legibility and a spacious layout. To create more visual energy, consider a split-complementary scheme by introducing a warm orange or a bright yellow as an accent for calls-to-action or highlights.
While you might see similar deep blues in the branding for organizations like the NFL or companies such as Sprout Social, the specific shade of #073980 is not widely adopted. This relative rarity offers a significant opportunity for differentiation, allowing a brand to build a memorable and unique visual identity.
To see these principles in action, use the tools below. You can explore curated palettes, test color contrast for accessibility, and preview General Motors Blue in real UI components from top brands.
Using General Motors Blue color codes
To apply General Motors Blue in your work, start with its hex code, #073980. This code is the standard for specifying the exact shade in web design, CSS, and most digital art applications.
Depending on your project's needs, you might need to convert this hex value. For digital displays, you'll work with its RGB equivalent, while print projects require CMYK values. Other models like HSL offer a more intuitive way to make adjustments to hue, saturation, and lightness.
We've converted #073980 into a variety of common color formats for you. Feel free to copy the codes you need from the list below.
Analogous
Found next to General Motors Blue on the color wheel, analogous colors produce a cohesive and calming effect, ideal for serene interface design.
Complementary
Complementary colors are opposites on the color wheel. When paired with General Motors Blue, they create a high-contrast, vibrant visual effect.
Split Complementary
A split complementary scheme pairs General Motors Blue with the two colors adjacent to its complement, creating a nuanced, high-contrast look.
Triadic
A triadic scheme uses three colors equidistant on the color wheel. With General Motors Blue as the base, this creates a bold, balanced palette.
Tetradic
A tetradic scheme pairs General Motors Blue with three other hues, forming a rectangle on the color wheel from two complementary pairs.
Square
A square color scheme uses four colors equidistant on the color wheel, creating a vibrant, high-contrast palette with General Motors Blue.
Text Color
Background Color
Your Catchy Large Text Goes Here
Shades
Shades of General Motors Blue are created by adding black, resulting in darker, weightier colors.
Tints
Tints are lighter versions of General Motors Blue, created by adding white for softness.
Tones
Tones are created by adding gray to General Motors Blue, producing softer, less saturated variations.
Hues
Hues are variations of General Motors Blue, differing in intensity or temperature to create distinct moods.
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