General Motors Blue

General Motors Blue is a deep, saturated shade with a distinctly cool temperature, presenting as a pure and confident blue.

It has a low brightness that gives it a foundational quality, like a classic navy but with a touch more vibrancy.

General Motors Blue, #073980, projects a sense of trust, stability, and authority. It's a color that speaks to corporate strength and a long-standing heritage of reliability.

For designers, this deep blue evokes confidence and sophistication, reflecting GM's pivot to modern technology while remaining grounded in its established identity.

General Motors Blue works effectively as a primary brand color, providing a strong foundation for a UI. For a sharp, professional feel, pair it with clean whites and light grays for excellent text legibility and a spacious layout. To create more visual energy, consider a split-complementary scheme by introducing a warm orange or a bright yellow as an accent for calls-to-action or highlights.

While you might see similar deep blues in the branding for organizations like the NFL or companies such as Sprout Social, the specific shade of #073980 is not widely adopted. This relative rarity offers a significant opportunity for differentiation, allowing a brand to build a memorable and unique visual identity.

To see these principles in action, use the tools below. You can explore curated palettes, test color contrast for accessibility, and preview General Motors Blue in real UI components from top brands.

To apply General Motors Blue in your work, start with its hex code, #073980. This code is the standard for specifying the exact shade in web design, CSS, and most digital art applications.

Depending on your project's needs, you might need to convert this hex value. For digital displays, you'll work with its RGB equivalent, while print projects require CMYK values. Other models like HSL offer a more intuitive way to make adjustments to hue, saturation, and lightness.

We've converted #073980 into a variety of common color formats for you. Feel free to copy the codes you need from the list below.