Falu Red

Falu Red is a deep, warm red with a distinct earthy quality. Its character comes from its muted saturation and subtle brown undertones, giving it a sophisticated, grounded feel rather than the bright aggression of a primary red.

Visually, it sits somewhere between a classic maroon and a burnt sienna, possessing a rich depth that feels both timeless and substantial.

Originating from Sweden's copper mines, Falu Red is steeped in history, symbolizing rural life, warmth, and national pride.

Psychologically, the deep, earthy tone of #801818 suggests stability and comfort, offering a sense of grounded, protective energy.

In UI design, Falu Red’s (#801818) rich, earthy quality works best as a powerful accent. Pair it with warm neutrals like off-white, beige, or light gray to create a clean, high-contrast interface. For a more adventurous palette, consider setting it against muted blues or deep greens. Use it with purpose on key elements like primary buttons, active links, or notification icons to draw attention without overwhelming the screen.

While not a common choice for major brands, this rarity offers a unique opportunity for distinction. The food publication Epicurious, for example, uses a similar deep red to create a sophisticated and memorable identity that feels both classic and confident.

You can use the tools below to explore curated palettes, test color contrast for accessibility, and preview Falu Red (#801818) in real UI components of top brands.

Working with Falu Red in your designs is straightforward, starting with its primary hex code: #801818. While this code is your key for digital work, different projects often call for different color models.

For instance, you'll need to convert #801818 into other formats. RGB (Red, Green, Blue) values are essential for digital displays, defining color through light intensity. In contrast, CMYK (Cyan, Magenta, Yellow, Key/Black) is the standard for print materials, where color is created by mixing physical inks.

To make things easy, we've converted #801818 into a full range of popular formats. You can find them all listed below, ready to copy for your next project.