The Athletic Colors

The Athletic Media Company delivers expert sports journalism through its app, The Athletic. Its branding and interface designs feature a distinct palette of Tall Poppy, White, and Japonica. We've made it easy for you to copy these colors in Hex, CMYK, RGB, and other popular formats.

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What key colors from The Athletic will you find in our library?

The Athletic's main color palette is built around a bold trio: Tall Poppy (#B72424), White (#FFFFFF), and Japonica (#D58061). We believe this combination provides a powerful yet clean foundation for you to explore in your own designs.

What do the different colors you see across The Athletic’s app and website signify?

The Athletic's signature red (#B72424) embodies the raw passion and intensity of the game, immediately pulling you into the heart of the story. This energy is expertly balanced by clean whites and a sophisticated tan (#D58061), creating a premium, editorial feel that elevates their world-class journalism.

Ever wonder how The Athletic chose its signature color scheme?

The Athletic's sophisticated, minimalist palette is a key part of its premium journalism identity. We believe this choice creates an uncluttered, focused reading experience that lets the content shine for you.

How does The Athletic use color psychology in its interface designs?

In our view, The Athletic's color strategy focuses on reinforcing its bold, journalistic brand rather than using specific shades to psychologically steer your on-page decisions.

What are some inspiring color combinations you can create with The Athletic's primary red (#B72424)?

To complement The Athletic's powerful red, we'd suggest exploring a deep navy for a classic, high-contrast pairing. Alternatively, a sophisticated charcoal gray can ground the palette, allowing the primary red to truly stand out in your designs.

What other brands and color palettes can you explore within our ever-growing library?

On our brand colors page, you can explore curated color palettes from top companies. We also offer thousands of UI designs from various brands, providing endless inspiration for your next color combination.

How can Mobbin help me stay ahead of the curve with the latest UI/UX trends?

Our platform offers an extensive, constantly updated library of mobile and web design patterns, allowing you to see the latest trends in everything from color usage to complex user flows. By exploring our collection, you can easily keep a pulse on current design practices and stay ahead of the curve. Try Mobbin today—you can use it for free for as long as you like, or get full access with any of our paid plans.